Luxury is basically a cultural style of those who know well the rules of aesthetics and taste, the beauty of nature and art, regardless of money
Luxury is the child of the desire for beauty, created by ingenious artisans
It is the very idea of a way of thinking and living that in itself is luxurious in its desire for infinity
Beauty is... Emotion
Beauty is... Passion
Beauty is... Lightness
Beauty is... Love
The most authentic beauty is found in the Mediterranean Soul, the cradle of culture
NIKEITALY by Anima Mediterranea
“Nikeitaly“ is part of the Anima Mediterranea project which aims to promote and spread the beauty of the Italian territories, i.e. the cradle of culture, and at the same time intends to disseminate those handcrafted and healthy agricultural excellences so exclusive as to represent the most refined expression of luxury.
True luxury is distancing itself from industrial realities, the world of the ephemeral no longer pays, nor do the more showy forms that are configured between the folds of exhibitionism classify themselves as cafonal-luxury.
A step back then, in search of all that is 'truest' and represents a piece of history of families, communities, work, territories, art, culture. Our history.
“Nikeitaly“ is a project of the Associazione Anima Mediterranea APS based in Velletri (Rome), founded by a team of journalists and admirers of the most authentic beauty who have dedicated themselves to the search for that 'luxury' understood as the desire to go beyond everyday life with its boring routine that surrounds itself with mediocre things and the banalities of common taste, in order to exalt aesthetic taste, the beautiful, the excellent, the artfully made.
The Association Anima Mediterranea APS (http://animamediterranea.org/) has as its aim Institutional promotion and enhancement of territories aimed at offering greater knowledge of the cultural, landscape, artistic values, customs and traditions, arts and crafts linked to the territory itself.
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