From the artisanal roastery the most authentic Italian coffee

We are in post-war Italy, in Velletri, in the area of the Castelli Romani, while the reconstruction of the many buildings destroyed by bombing was underway, when Flavia Pace, widowed, she decided to roll up her sleeves and reinvent her life with her young children Antonico e Maurizio Vidili, learning about coffee roasting techniques, making them their own and also experimenting with new and innovative scenarios.

So in 1956 the roasting company was born, involving and enthusing the young brothers Antonico and Maurizio. Their research in selecting the best qualities led them to start importing raw coffee from the places of origin, in order to achieve that perfect mix that knows not the slightest bend towards pungent and annoying bitterness, but only those round, full-bodied and satisfying flavours that linger for a long time. The true taste of the most gratifying Italian coffee.

The quest to improve and experiment relentlessly, now as then, has also contaminated the new generation:  Francesca, Diego and Emanuele Vidili, have made this their life's mission with the same passion and pride in producing true excellence.

To find out more, we meet Emanuele, we are moved by this story of family and work while savouring a cup of coffee that confirms every word, every nuance, every anecdote or vicissitude for the success of this masterpiece. Emanuele in fact is like his coffee, it gives emotion, it is a charge of vitality with a gentle and intriguing but balanced taste, always evolving, searching for new expressions, new declinations to always live between past and future, between tradition and innovation.

Emanuele unfortunately lost his father, who was his teacher, but he can count on the experience of his irreducible uncle Antonico, who, heedless of advancing age, is always busy with new experiments, new goals, new reasons to be proud.

Between one story and the next, Emanuele shows us the raw materials and emphasises that he only imports high quality coffee even if the market is sometimes penalising. Then he invites us to witness the 'sacred' moment of roasting. Here the masterpiece is born. The persuasive scent of coffee spreads through the streets of the centre of Velletri and no one can resist it. In the cafeteria of the roastery at that point, we witness a succession of voices asking: 'A coffee please!'.

All this you will not only have to imagine, they will even bring it to your doorstep and Emanuele, in certain cases, is available to teach you every secret to making superb coffee and to introduce you to the most irresistible pleasure of Italian coffee.

On roasting day, the Corso, where the company's roasting plant is located Vidili a Velletri, is flooded with the aroma of freshly roasted coffee. La delicate fragrance also wedges into neighbouring alleys and squares and is a ideal olfactory pathway to followas if one were magically hypnotised. The process takes place in front of the customers of the Bar/Torrefaction, and has become a real ritual for many. Traditions that should not be abandoned. Those artisan workshops that time preserves and that make the bel paese rich... The Italy that must not disappear.